Sivakami Muthukumar avatar

"You can bet your MONEY on his BRANDING since this man has a serious affair ongoing with branding. He thinks of it like breathing and existin..."

— Sivakami Muthukumar / Chief storytelling
Kishore's avatar

Stupidpreneur’s Branding standouts on simplicity, easier understanding and originality.

- Kishore • Chief Rice Officer
Rakshit Ravindranathan's avatar

The course was pretty good. I got to learn a lot from Shashank and I’m sure it will help my in my career growth as well.

- Rakshit Ravindranathan • Community Manager
Ashwin's avatar

He doesn’t just design, he understands branding at its core. He knows how to connect visuals with strategy and make a brand unforgettable

- Ashwin • Freelancer
Sivakami Muthukumar's avatar

You can bet your MONEY on his BRANDING since this man has a serious affair ongoing with branding. He thinks of it like breathing and existing

- Sivakami Muthukumar • Chief storytelling
Arish Ragaventhra's avatar

I found this through a friend and honestly loved the simple, clear approach to branding. It made me think differently about how I present my work.

- Arish Ragaventhra • Founder
Vijay 's avatar

Through Shashank’s webinars, I finally understood how branding works. He explains it in such a clear and practical way that it became easy for me to apply it to my own journey.

- Vijay • Executive Video Producer
Ayush's avatar

Shashank is THE man for branding.. love his work, his knowledge and his newsletter around branding.. he's the one I reach out to whenever I need help with branding for any of my projects..

- Ayush • Founder
Shrirang Kokate 's avatar

I found you on social media , your ads where up to the point.found then really relatable. It's has became my daily ritual To read your blogs , now I know what is real branding exactly means.

- Shrirang Kokate • Entrepreneur
Badhri's avatar

I have known Shashank since his rotary club days and was always a fan of his story telling. I have learnt quite a few things from him on networking and branding. Plus he's doing a great job on the newsletter thing!

- Badhri • Founder's Office
Sushil's avatar

I know Shashank through LinkedIn, and later we worked together at Guvi. It was a great experience working with him, and I always appreciated his straightforward opinions on what works and what doesn't. No gimmicks.

- Sushil • Product Manager
Venkatesh H.R's avatar

Initially, I used to think YouTube as my teacher, LinkedIn as my teacher's husband and Instagram as their naughty useless kid, but now I found my real well wishers. Your newsletter and Reddit.

- Venkatesh H.R • Freelancer
Hari Kumaran's avatar

Shashank has become my go-to for branding. I really value his no-nonsense approach. He’s brutally honest, tells you what you need to hear, and that’s what drives results. He genuinely cares about helping you grow and always keeps it real.

- Hari Kumaran • Founder
Kirupa 's avatar

Shashank's branding experience goes beyond just aligning the brand's logo or visual identity. He knows the crux of brand psychology - how people perceive, connect with, and stay loyal to a brand, which is why his work consistently drives lasting impact.

- Kirupa • Content writer
Anu Saravanan's avatar

Shashank is the name that comes to my mind when I think about Branding! He is someone who has built 11 businesses and applied branding in his own and hence there’s no person to talk about branding than him! I read his newsletter everyday! Learning a lot!

- Anu Saravanan • Founder
Mohammed Pervez Musharraf A S's avatar

Shashank is a creative and strategic Brand Manager with a great eye for detail. He knows how to balance branding, storytelling, and business goals while keeping everything consistent. Easy to work with, approachable, and full of fresh ideas – he truly adds value to any brand.

- Mohammed Pervez Musharraf A S • Marketer
Praney Thapa's avatar

I’ve had the privilege of working with Sashank and have consistently been impressed by his depth of knowledge and strategic thinking in branding. His creativity, combined with strong business acumen, makes him an invaluable asset for any organisation looking to build or scale its brand presence.

- Praney Thapa • Director - Growth
Abishek Siddarth's avatar

We have been travelling with Shashank for more then a decade. He is our brand consultant. One who analyze what is needed exactly for your brand. Such a friendly human to work. His idea for branding shows he is really different from others. One special thing his small changes make a big & Good impact in your branding.

- Abishek Siddarth • Co-Founder
Vengadesh S's avatar

I’m Vengadesh, a freelance brand designer and strategist. After meeting Shashank, I started seeing my business, client business in a new way. His advice gave me clarity, and his newsletter is full of useful tips that really help beginners like me. Shashank shares knowledge that is simple, practical, and very valuable.

- Vengadesh S • Brand designer and strategist
Sriadyanth G's avatar

I had attended his branding workshop, and I should say that it was really a wonderful experience learning from him. I'm someone who has already been in the industry for 6 years now, and still there was something new; a new perspective, a new concept; a new thought process that one can learn from it. I'll highly recommend Shashank for anything related to Branding & Strategy.

- Sriadyanth G • Brand Manager
Ayush Garg's avatar

I’ve had multiple conversations with Shashank around branding and the design aspects of products and businesses in general. What stands out is his ability to understand branding and storytelling at a very deep, almost “4-inch” level, a rare skill to find. His perspective is practical, fresh, and always cuts through the noise. On top of that, his newsletter editions are pure gold.

- Ayush Garg • Co-founder
Arokiya 's avatar

Most important quality of the brander is to understand the brand world and be sensitive about it. Shashank is very sensitive brander , I would say. I still remember, He was handling a ( X ) brand's women's coding challenge and he renamed "Challange" into "Movement". It's a very sensitive word in particular context. I can't say better example than this. I learnt "Sensitivity" from him. I would call him as "Sensitive Shashank".

- Arokiya • Founder
Hardi's avatar

Hi, we humans have an innate sense to see whether a human actually has the depth of knowledge or he/she is faking it. Within a few secs into the call - I could sense he is a genius & an experienced one who has handled brands in different season (from 0 to 1, 1-100) and that comes across when you ask him a question. I am trupy grateful to the universe that our paths crossed. And the cherry on the top is he is a fun & a good human.

- Hardi • Entrepreneur
Balaji Ram's avatar

Hi, I'm Balaji Ram, I know you from Rotaract I have been following you since from the start of stupidprenuer. I never seen a branding guy other than you mostly so that's makes you the only branding guy I follow also I follow your newsletter. Even though I won't read every single one but I read whenever I got the notification and get some value from it. It gave me a simple reading habit and also inspired me to post contents on linkedin for some time.

- Balaji Ram • Video editor
Venkat Ramanan's avatar

I am Venkat Ramanan from Techo Virish Software Solution. When I first heard Shashank’s ideas, I thought they were unconventional. But those very ideas turned out to be the most effective and impactful. He has an incredible ability to transform unique thoughts into actionable strategies. Shashank is truly the best person to guide anyone in building a brand. His step-by-step approach to branding makes the journey clear, practical, and result-driven.

- Venkat Ramanan • HR Lead
Harish Kumar T N's avatar

This workshop was an absolute game-changer! I walked in with a scattered idea of my brand and walked out with complete clarity, confidence, and a roadmap to stand out. The session was not just informative but deeply engaging and practical — every activity felt like a breakthrough moment. I can already see how the tools and strategies I learned will transform the way I present myself and connect with my audience. Truly one of the best investments I’ve made in my growth!

- Harish Kumar T N • Head of Incubation
G Surendar Thina's avatar

I found Shashank on LinkedIn as someone writing newsletters and running a few businesses. When I first met him, it didn’t feel like meeting a stranger. Whenever I ask about branding, it’s never a "session" - it’s always a reality check. He casually spills branding beans that fit your context. No sugarcoating, just brutal truth bombs and clear direction. For any branding-related queries or concerns, I’d recommend Shashank for pure value. He's someone who speaks from his experience; that makes him stand out than others.

- G Surendar Thina • Founder & Mentor
Allen Anderson's avatar

Shashank has an impressive understanding of branding and how it connects with business goals. His insights always add a lot of value to the process, and he has a clear vision for what works and what doesn’t. Collaborating with him has been an easy and smooth experience for our team because he communicates ideas well, respects timelines, and makes sure we’re aligned at every stage. Working with Shashank not only makes the project efficient but also more enjoyable, as his approach brings both clarity and creativity to the table

- Allen Anderson • Founder at Duo Designs
Vasanth's avatar

“You have a lot to share. Why not start a newsletter?” That one nudge from Shashank SN in a casual conversation is what pushed me to start writing Inside The Build. Beyond just sparking the idea, Shashank has been a constant support in shaping my raw thoughts into something structured and valuable for others. He didn’t just encourage me to write — he challenged me to think deeper, to question assumptions, and to make this newsletter more useful for founders and builders. Grateful for that push. This wouldn’t have started without him.

- Vasanth • Chief Strategy Officer
Anand's avatar

Shashank is one of the sharpest minds I’ve worked with when it comes to branding. He has a rare ability (truly) to look at a business and immediately see how its brand impacts growth, trust, and customer perception. His insights are always clear, actionable, and rooted in real business value rather than just surface-level design. I’ve personally seen him transform the way people think about their businesses with just a few conversations. If you’re serious about building a brand that truly moves the needle, Shashank is the person you want by your side.

- Anand • CEO & Founder
Iniyavan Pandiyan's avatar

As a VFX Producer at Fix it in Post Studios, I’m constantly surrounded by creators and entrepreneurs who are building things from scratch. What makes Shashank’s work at Stupidpreneur stand out is his ability to break down complex, often messy entrepreneurial lessons into stories that actually stick. His raw honesty about failures and pivots is refreshing in a world obsessed with highlight reels. Every edition of his newsletter feels like a conversation with a friend who’s been through the grind and isn’t afraid to share the unfiltered truth. It’s insightful, practical, and above all—real.

- Iniyavan Pandiyan • VFX Producer
Saravanan Gnanaguru's avatar

Shashank brings a rare mix of creativity and strategic thinking in how the brand connects with the audience. Shashank can help to translate organisation's core values into a clean, minimal, and timeless design language. What stood out was his ability to deeply listen, ask the right questions, and challenge us to think beyond trends. His branding process is well-structured, collaborative, and always backed with rationale making decisions easier and faster. He can also give inputs on content positioning and storytelling that can help brands to build a stronger presence. If you're looking for someone who understands business impact, Shashank is someone you’d want to reach out.

- Saravanan Gnanaguru • Founder and CEO
Rodick J's avatar

Imagine your idea of brand strategy being ripped to shreds … That’s exactly what Shashank SN did . His branding course ( which was great , totally check it out ) gave me some clear education as to how I should go about branding . I had developed notions of my own . This is how I should go about doing branding for PayirCorp and Out of the Box and the other sustainable startups I’m consulting with . Cause I’m all about branding for sustainability and making it cooler such that the branding will literally influence a more sustainable way of life and a planet friendly way of doing business . But the branding offline workshop shattered the notions . Gave me literal 3 aha! Moments . Especially the customer journey mapping from a branding perspective was insanely valuable . Most of us here never realised the depth of customer perceptions and branding in the customer mapping journey . And in the context of selling sustainability, it’s all the more important. Cause the branding has to be so good to nudge a customer to make a planet friendly choice . And the session was so much fun that you never feel bored for even a minute . A true value bomb of a session . No BS . NO fluff . A totally non generic , super fun , entertaining and comical ( like Shashank SN ‘s usual sessions haha ) Best thing was , it was actionable. We weren’t merely taught . We were told to figure things out in our branding as shashank taught . Coz the best teachers don’t dump facts on your head .they make your brain think and prompt action. There were Many eye opening strategies , the whole experience was super engaging . This was so much value for free. Glad I made it . Thank you shashank anna , you over delivered as always :) PS : got the chance to be classmates with Meenakshi Sundareswaran Ravichandran and Anu Balasaravanakumar :) And hope Karthic Rathinam was satisfied with my brand positioning strategy for Out of the Box 🤓🤓.

- Rodick J • Imagine your idea of brand strategy being ripped to shreds …
Hardi's avatar

Hi Shashank, I am a product designer with 5+ years of corporate experience and now running my own freelancing business. Your newsletter came to me as a blessing. Since today morning, I have been trying to figure out why a client didn't agree to work with me. Thoughts - Did I say something wrong? Did they not like the design? Am I asking for too much money? Later in the evening, I even picked a few spiritual books which I also go to when in trouble. And the conclusion I got was - Share your gift with the world. And your gift will follow. And I opened my laptop to design a one-pager website for the same client to show her the demo. And I opened the inbox to read through the mail again. And found your newsletter instead - which solidified the belief that I must show her the proof and give it for free at least one -pager if the deal doesn't pan out. Keeping those lessons & messy stories coming to our inbox. You have found a loyal follower of your newsletter today. P.S - feel free to take a screenshot of this mail & post it on social media for promotion. Regards,

- Hardi • Product Designer
Kishore's avatar

Stupidpreneur’s Branding standouts on simplicity, easier understanding and originality.

- Kishore • Chief Rice Officer
Rakshit Ravindranathan's avatar

The course was pretty good. I got to learn a lot from Shashank and I’m sure it will help my in my career growth as well.

- Rakshit Ravindranathan • Community Manager
Ashwin's avatar

He doesn’t just design, he understands branding at its core. He knows how to connect visuals with strategy and make a brand unforgettable

- Ashwin • Freelancer
Sivakami Muthukumar's avatar

You can bet your MONEY on his BRANDING since this man has a serious affair ongoing with branding. He thinks of it like breathing and existing

- Sivakami Muthukumar • Chief storytelling
Arish Ragaventhra's avatar

I found this through a friend and honestly loved the simple, clear approach to branding. It made me think differently about how I present my work.

- Arish Ragaventhra • Founder
Vijay 's avatar

Through Shashank’s webinars, I finally understood how branding works. He explains it in such a clear and practical way that it became easy for me to apply it to my own journey.

- Vijay • Executive Video Producer
Ayush's avatar

Shashank is THE man for branding.. love his work, his knowledge and his newsletter around branding.. he's the one I reach out to whenever I need help with branding for any of my projects..

- Ayush • Founder
Shrirang Kokate 's avatar

I found you on social media , your ads where up to the point.found then really relatable. It's has became my daily ritual To read your blogs , now I know what is real branding exactly means.

- Shrirang Kokate • Entrepreneur
Badhri's avatar

I have known Shashank since his rotary club days and was always a fan of his story telling. I have learnt quite a few things from him on networking and branding. Plus he's doing a great job on the newsletter thing!

- Badhri • Founder's Office
Sushil's avatar

I know Shashank through LinkedIn, and later we worked together at Guvi. It was a great experience working with him, and I always appreciated his straightforward opinions on what works and what doesn't. No gimmicks.

- Sushil • Product Manager
Venkatesh H.R's avatar

Initially, I used to think YouTube as my teacher, LinkedIn as my teacher's husband and Instagram as their naughty useless kid, but now I found my real well wishers. Your newsletter and Reddit.

- Venkatesh H.R • Freelancer
Hari Kumaran's avatar

Shashank has become my go-to for branding. I really value his no-nonsense approach. He’s brutally honest, tells you what you need to hear, and that’s what drives results. He genuinely cares about helping you grow and always keeps it real.

- Hari Kumaran • Founder
Kirupa 's avatar

Shashank's branding experience goes beyond just aligning the brand's logo or visual identity. He knows the crux of brand psychology - how people perceive, connect with, and stay loyal to a brand, which is why his work consistently drives lasting impact.

- Kirupa • Content writer
Anu Saravanan's avatar

Shashank is the name that comes to my mind when I think about Branding! He is someone who has built 11 businesses and applied branding in his own and hence there’s no person to talk about branding than him! I read his newsletter everyday! Learning a lot!

- Anu Saravanan • Founder
Mohammed Pervez Musharraf A S's avatar

Shashank is a creative and strategic Brand Manager with a great eye for detail. He knows how to balance branding, storytelling, and business goals while keeping everything consistent. Easy to work with, approachable, and full of fresh ideas – he truly adds value to any brand.

- Mohammed Pervez Musharraf A S • Marketer
Praney Thapa's avatar

I’ve had the privilege of working with Sashank and have consistently been impressed by his depth of knowledge and strategic thinking in branding. His creativity, combined with strong business acumen, makes him an invaluable asset for any organisation looking to build or scale its brand presence.

- Praney Thapa • Director - Growth
Abishek Siddarth's avatar

We have been travelling with Shashank for more then a decade. He is our brand consultant. One who analyze what is needed exactly for your brand. Such a friendly human to work. His idea for branding shows he is really different from others. One special thing his small changes make a big & Good impact in your branding.

- Abishek Siddarth • Co-Founder
Vengadesh S's avatar

I’m Vengadesh, a freelance brand designer and strategist. After meeting Shashank, I started seeing my business, client business in a new way. His advice gave me clarity, and his newsletter is full of useful tips that really help beginners like me. Shashank shares knowledge that is simple, practical, and very valuable.

- Vengadesh S • Brand designer and strategist
Sriadyanth G's avatar

I had attended his branding workshop, and I should say that it was really a wonderful experience learning from him. I'm someone who has already been in the industry for 6 years now, and still there was something new; a new perspective, a new concept; a new thought process that one can learn from it. I'll highly recommend Shashank for anything related to Branding & Strategy.

- Sriadyanth G • Brand Manager
Ayush Garg's avatar

I’ve had multiple conversations with Shashank around branding and the design aspects of products and businesses in general. What stands out is his ability to understand branding and storytelling at a very deep, almost “4-inch” level, a rare skill to find. His perspective is practical, fresh, and always cuts through the noise. On top of that, his newsletter editions are pure gold.

- Ayush Garg • Co-founder
Arokiya 's avatar

Most important quality of the brander is to understand the brand world and be sensitive about it. Shashank is very sensitive brander , I would say. I still remember, He was handling a ( X ) brand's women's coding challenge and he renamed "Challange" into "Movement". It's a very sensitive word in particular context. I can't say better example than this. I learnt "Sensitivity" from him. I would call him as "Sensitive Shashank".

- Arokiya • Founder
Hardi's avatar

Hi, we humans have an innate sense to see whether a human actually has the depth of knowledge or he/she is faking it. Within a few secs into the call - I could sense he is a genius & an experienced one who has handled brands in different season (from 0 to 1, 1-100) and that comes across when you ask him a question. I am trupy grateful to the universe that our paths crossed. And the cherry on the top is he is a fun & a good human.

- Hardi • Entrepreneur
Balaji Ram's avatar

Hi, I'm Balaji Ram, I know you from Rotaract I have been following you since from the start of stupidprenuer. I never seen a branding guy other than you mostly so that's makes you the only branding guy I follow also I follow your newsletter. Even though I won't read every single one but I read whenever I got the notification and get some value from it. It gave me a simple reading habit and also inspired me to post contents on linkedin for some time.

- Balaji Ram • Video editor
Venkat Ramanan's avatar

I am Venkat Ramanan from Techo Virish Software Solution. When I first heard Shashank’s ideas, I thought they were unconventional. But those very ideas turned out to be the most effective and impactful. He has an incredible ability to transform unique thoughts into actionable strategies. Shashank is truly the best person to guide anyone in building a brand. His step-by-step approach to branding makes the journey clear, practical, and result-driven.

- Venkat Ramanan • HR Lead
Harish Kumar T N's avatar

This workshop was an absolute game-changer! I walked in with a scattered idea of my brand and walked out with complete clarity, confidence, and a roadmap to stand out. The session was not just informative but deeply engaging and practical — every activity felt like a breakthrough moment. I can already see how the tools and strategies I learned will transform the way I present myself and connect with my audience. Truly one of the best investments I’ve made in my growth!

- Harish Kumar T N • Head of Incubation
G Surendar Thina's avatar

I found Shashank on LinkedIn as someone writing newsletters and running a few businesses. When I first met him, it didn’t feel like meeting a stranger. Whenever I ask about branding, it’s never a "session" - it’s always a reality check. He casually spills branding beans that fit your context. No sugarcoating, just brutal truth bombs and clear direction. For any branding-related queries or concerns, I’d recommend Shashank for pure value. He's someone who speaks from his experience; that makes him stand out than others.

- G Surendar Thina • Founder & Mentor
Allen Anderson's avatar

Shashank has an impressive understanding of branding and how it connects with business goals. His insights always add a lot of value to the process, and he has a clear vision for what works and what doesn’t. Collaborating with him has been an easy and smooth experience for our team because he communicates ideas well, respects timelines, and makes sure we’re aligned at every stage. Working with Shashank not only makes the project efficient but also more enjoyable, as his approach brings both clarity and creativity to the table

- Allen Anderson • Founder at Duo Designs
Vasanth's avatar

“You have a lot to share. Why not start a newsletter?” That one nudge from Shashank SN in a casual conversation is what pushed me to start writing Inside The Build. Beyond just sparking the idea, Shashank has been a constant support in shaping my raw thoughts into something structured and valuable for others. He didn’t just encourage me to write — he challenged me to think deeper, to question assumptions, and to make this newsletter more useful for founders and builders. Grateful for that push. This wouldn’t have started without him.

- Vasanth • Chief Strategy Officer
Anand's avatar

Shashank is one of the sharpest minds I’ve worked with when it comes to branding. He has a rare ability (truly) to look at a business and immediately see how its brand impacts growth, trust, and customer perception. His insights are always clear, actionable, and rooted in real business value rather than just surface-level design. I’ve personally seen him transform the way people think about their businesses with just a few conversations. If you’re serious about building a brand that truly moves the needle, Shashank is the person you want by your side.

- Anand • CEO & Founder
Iniyavan Pandiyan's avatar

As a VFX Producer at Fix it in Post Studios, I’m constantly surrounded by creators and entrepreneurs who are building things from scratch. What makes Shashank’s work at Stupidpreneur stand out is his ability to break down complex, often messy entrepreneurial lessons into stories that actually stick. His raw honesty about failures and pivots is refreshing in a world obsessed with highlight reels. Every edition of his newsletter feels like a conversation with a friend who’s been through the grind and isn’t afraid to share the unfiltered truth. It’s insightful, practical, and above all—real.

- Iniyavan Pandiyan • VFX Producer
Saravanan Gnanaguru's avatar

Shashank brings a rare mix of creativity and strategic thinking in how the brand connects with the audience. Shashank can help to translate organisation's core values into a clean, minimal, and timeless design language. What stood out was his ability to deeply listen, ask the right questions, and challenge us to think beyond trends. His branding process is well-structured, collaborative, and always backed with rationale making decisions easier and faster. He can also give inputs on content positioning and storytelling that can help brands to build a stronger presence. If you're looking for someone who understands business impact, Shashank is someone you’d want to reach out.

- Saravanan Gnanaguru • Founder and CEO
Rodick J's avatar

Imagine your idea of brand strategy being ripped to shreds … That’s exactly what Shashank SN did . His branding course ( which was great , totally check it out ) gave me some clear education as to how I should go about branding . I had developed notions of my own . This is how I should go about doing branding for PayirCorp and Out of the Box and the other sustainable startups I’m consulting with . Cause I’m all about branding for sustainability and making it cooler such that the branding will literally influence a more sustainable way of life and a planet friendly way of doing business . But the branding offline workshop shattered the notions . Gave me literal 3 aha! Moments . Especially the customer journey mapping from a branding perspective was insanely valuable . Most of us here never realised the depth of customer perceptions and branding in the customer mapping journey . And in the context of selling sustainability, it’s all the more important. Cause the branding has to be so good to nudge a customer to make a planet friendly choice . And the session was so much fun that you never feel bored for even a minute . A true value bomb of a session . No BS . NO fluff . A totally non generic , super fun , entertaining and comical ( like Shashank SN ‘s usual sessions haha ) Best thing was , it was actionable. We weren’t merely taught . We were told to figure things out in our branding as shashank taught . Coz the best teachers don’t dump facts on your head .they make your brain think and prompt action. There were Many eye opening strategies , the whole experience was super engaging . This was so much value for free. Glad I made it . Thank you shashank anna , you over delivered as always :) PS : got the chance to be classmates with Meenakshi Sundareswaran Ravichandran and Anu Balasaravanakumar :) And hope Karthic Rathinam was satisfied with my brand positioning strategy for Out of the Box 🤓🤓.

- Rodick J • Imagine your idea of brand strategy being ripped to shreds …
Hardi's avatar

Hi Shashank, I am a product designer with 5+ years of corporate experience and now running my own freelancing business. Your newsletter came to me as a blessing. Since today morning, I have been trying to figure out why a client didn't agree to work with me. Thoughts - Did I say something wrong? Did they not like the design? Am I asking for too much money? Later in the evening, I even picked a few spiritual books which I also go to when in trouble. And the conclusion I got was - Share your gift with the world. And your gift will follow. And I opened my laptop to design a one-pager website for the same client to show her the demo. And I opened the inbox to read through the mail again. And found your newsletter instead - which solidified the belief that I must show her the proof and give it for free at least one -pager if the deal doesn't pan out. Keeping those lessons & messy stories coming to our inbox. You have found a loyal follower of your newsletter today. P.S - feel free to take a screenshot of this mail & post it on social media for promotion. Regards,

- Hardi • Product Designer